Car Dealer Reviews – Engaging Customers through Social Media to Produce More Auto Sales

If you are a car dealer, you should consider utilizing car dealer reviews and auto dealer review sites in order to actively engage your customers. However, it is not enough to simply throw up a comment section. You have to be a step ahead in today’s virtual business world in order to have the edge that you need to achieve sales success in the automotive industry. Today, social media is the way to go if you are interested in reaching customers and encouraging them to discuss their thoughts, opinions and beliefs in regards to the inventory that you hold. It is not at all uncommon to find long write ups online of car dealer reviews. Unfortunately, these just are not as effective as they once were. In today’s world, people are interested in socializing and sharing their input. If you are interested in using car dealer reviews or auto dealer review sites in order to produce sales, you must incorporate social media in order to achieve success. In this guide, you will be introduced to a few simple techniques that will assist you in this endeavor.

Friends, Fans and Likes

The first step to achieving social media success on platforms, such as Facebook, is to ensure that you acquire a great deal of friends, fans and likes. Ultimately, people are the single most important aspect to social media marketing success. Your friends, fans and likes assist in optimizing the visibility that you have on social media websites. In addition to this, the information and other types of content that you share with those individuals that have elected to become your friend or fan will instantly start to become viral – which means that it will reach larger audiences, over time.

Review Blogs

If you are interested in increasing the credibility and visibility of your car dealer reviews and auto dealer review sites, you should start your own blog, or a blog that specifically highlights information related to your dealership and the inventory associated with that dealership. Believe it or not, with the innovations that are currently available, you now have the ability to incorporate a blog into social media platforms, such as Facebook. In addition to that, you may add RSS feeds to the platforms that will allow your friends and fans to follow up on the information that you share when reviewing cars and specials in your dealership. In addition to composing the content for your blog, you should incorporate Facebook comments on your blog. This will assist in getting the content exposed to larger audiences.

Personalize Your Car Dealer Reviews Website and/or Blog

If you are interested in optimizing the amount of sales that you make through your car dealer reviews website and/or blog, you should ensure that you add a level of personalization to the site. By doing so, your friends, fans and readers will not see you as the company or dealership that you work for; they will see you as a unique person. If your readers see you as a person, they are more likely to communicate through Facebook comments and spread the word about the information that you are sharing. In addition to this, this assists in building your online reputation.


When it comes to car dealer reviews and auto dealer review sites, you have to do more than just provide content to your readers in order to increase the sales at your dealership. You must also enhance the users overall experience. One of the most productive means of doing so is by integrating social media into your dealerships internet marketing endeavor. Adding social media comment sections, creating a Facebook presence and encouraging active participation among your potential customers will allow you the edge that you need in the automotive industry to achieve success.